Top 10 Reasons
We've spent the last 10 years developing Axure RP to give you the tools to be a more successful UX, BA, and PM professional. And we're going to spend the next 10 doing the same.
You have a great idea for your client, but it's going to be a tough sell. PowerPoint slides and sketches aren’t going to cut it, so you quickly create an interactive prototype in Axure RP, run it by your developers to get estimates and present it to your client. She is blown away you showed her something “real”, sees the value immediately, and can't wait to get started.
"Axure gives us an edge when we pitch new proposals because we can walk in the door with a concept people can use and experience immediately instead of selling abstract ideas."
Somehow the final product always seems a little different than what you had in mind, and adding more pages of text and static images into the requirements document just might push the developers over the edge. Instead, you prototype out the use cases in Axure RP and add notes to detail the functionality. The developers know exactly what you want and decide they only want to work with you from now on.
Your client frequently has something to say about the color of the buttons or the choice of images, but trying to get input on the interactions and functionality is like pulling teeth. Rather than pull out Illustrator, you reach for Axure RP and create an interactive prototype with the “sketchiness” set to high. The next time you meet with your client, he seems like a different person, confidently and openly discussing the flow and functionality. End result... happy client, happy you.
Timelines seem to get shorter while the list of features gets longer and your project manager is losing his hair by the fistful. Since some of your colleagues have been using Axure, they've built up a library of widgets and masters for the application you're working on. You take advantage of those on this project and within minutes you have the template for the prototype built and have started designing the changes. With days to spare, you reach a design you're proud of and save your PM hundreds of dollars in Rogaine.
You’ve spent more than your share of time copying and pasting from Visio to Word and fighting with formatting issues. Every change to a diagram seems like another hour of syncing documents. This time you pick up Axure instead. You setup the specification generator with a custom Word template that includes your logo and company styles, and configure the content to a two-column layout. Each time changes are needed, you get to spend your time designing and just click a button to deliver an updated specification.
You work on projects with colleagues around the world and disconnects have led to rework and missed deadlines. You and a teammate across the ocean decide to create a Shared Project in Axure. You realize that not only can you work on the same file at the same time, but when you're at the office and she's in bed, you can find out which pages she is working on without waking her. And you can also browse the project history to see what she finished. It's nice not to step on each other's toes.
Your team uses a mix of PCs and Macs at work and many of them use Macs at home. Using Visio through virtualization on their Macs has led to frequent frowns and occasional profanity. And the IT guys don't like it much either for the additional cost. Wouldn't it be great if there was a wireframing tool that ran natively on PC and Mac, the files were compatible, and the price was right for your growing team?
It's hard to know how customers will feel about a design until they have it in front of them. And this time you don't want to wait until after the release to find out. Visio mockups aren't quite interactive enough for this test, so you use Axure RP to make rich prototypes of several ideas. After watching customers use the prototypes, you realize your favorite was kind of a flop and you're inspired to go in a different direction. A few iterations later and a smooth development cycle, the release (and you) receive rave customer reviews.
Information Designer / Project Manager
Let's face it. No matter how well you know the business and system needs, writing requirements that stakeholders will read and validate is not an easy task. Tired of the long, unproductive meetings, you decide to try something different. You quickly mockup the system flow in Axure RP and present it to your stakeholders in a click-through prototype. In record time, you reach agreement on the requirements and the stakeholders are almost unnaturally excited about the project.
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Use Axure RP as:
"There is no greater satisfaction for a UX designer than showing an interactive prototype to clients and watching the lightbulbs appear over their heads. Axure RP has helped me to bring complex web application designs to life in a way that engages stakeholders and helps me to define a better experience that everybody can understand."
Sr. Information Architect
"Axure prototypes are a fundamental communication tool in our process. Developers and testing analysts especially love the clickable prototypes.
They convey the features and functionality more easily than lengthy functional specifications. There’s just no way we could go back to static wireframes."
Sr. Manager of User Experience
"The problem with abstractions like business requirements is that we all read the same document but each of us imagines something different. We create high level stories and use Axure RP Pro to create visual points of agreement, so we can reverse engineer business requirements. Our success is largely attributable to the visuals speaking the language of the Business and IT – essentially bridging the gap. Axure helps us begin with the end in mind and truly be, solution focused!"
"Describing human interaction verbally using static wireframes only goes so far. When a user can actually see the design come to life as a prototype, and interact with it themselves, the bridge between ideation and application becomes much easier to cross. The prototyping capabilities of Axure 6 make it possible to take a prototype-as-you-go approach to User Centered Design, which makes the design more alive and the design process more fun!”
User Experience Architect
The Nielsen Company
Business Analyst & User Interface Impressionist
"I've been using Axure for 4 years primarily as a communication tool to developers and business owners and for usability testing. I've created interactive wireframes to facilitate collaborative design, published prototypes for remote usability testing, and created high fidelity prototypes to demonstrate different states of complex interactions to developers and business owners. They love Axure because it communicates interaction concepts by showing it rather than telling and I love Axure because it saves me time, money and headaches. It's an invaluable part of my UX toolbox.”
Jo Anne Wright
User Experience Designer
Top 10 Reasons
You'll Love Axure RP
#10 Your requirements never looked so good
#9 Your project manager will love you
#8 Your happy team gets to use Windows, OS X, or Both
#7 You know in advance if customers will rave or rant
#6 You don't spend days copying and pasting from Visio
#5 Your distributed team feels a lot less distributed
#4 Your clients can't wait to buy your ideas
#3 Developers finally know what you want and love it
#2 Your clients really get it, and you get real feedback
#1 You look good doing it :)