Digital prototypes help teams test out new ideas quickly and cheaply, allowing them to catch potential usability issues before engineers spend valuable time building flawed features or products. It is through finding out where our assumptions fall short that we create the best products.
Change is difficult, but not changing is fatal. So goes the anthem for many a business leader looking to innovate and stay ahead of the curve. Dani Nordin, UX Director at Pegasystems and author of several O’Reilly design books, shares her recent experience in introducing change at one of the world’s most venerable corporate brands, the Harvard Business Review.