From the Field
In 2014, CarMax set off on a journey to bring in Lean UX design principles to its organization. The company, known for revolutionizing the used car buying process in the U.S., is now focused on redesigning its web and mobile apps to seamlessly integrate the digital and store experience for its customers.
John Henry Krahenbuhl, Lead User Experience Designer at Epsilon and author of several books on prototyping, walks us through a recent client project that used interactive prototypes to quickly gather consensus around a design challenge--how to satisfy multiple client stakeholder interests on a single page.
Digital Telepathy has always done things differently. When you hire the San Diego-based design firm, you won’t hear any pitches. Instead, you’ll embark on a journey with a partner, one that involves a constant flow of conversation to propel the project forward. This journey is called Objective-Based Design.
Change is difficult, but not changing is fatal. So goes the anthem for many a business leader looking to innovate and stay ahead of the curve. Dani Nordin, UX Director at Pegasystems and author of several O’Reilly design books, shares her recent experience in introducing change at one of the world’s most venerable corporate brands, the Harvard Business Review.