Growth Marketing Specialist

We’re Axure Software, and we’re seeking a Growth Marketing Specialist to round out our top-notch Marketing team. Our flagship product, Axure RP, is used by user experience professionals, business analysts, and product managers to plan and prototype software projects for a number of platforms, from desktop and mobile applications to video game and car infotainment consoles.

As a Growth Marketing Specialist, you will:

  • Create and optimize SEM and SEO campaigns focused on lead generation
  • Manage paid media campaigns including paid search, paid social and display advertising
  • Audience and keyword research for ad campaigns
  • Monitor, analyze and act on performance and data
  • Write ad copy, analyze competitors & optimizing ad campaigns
  • Contribute to landing page copy and analyze performance
  • Manage and set up ad campaigns within Google Ads, LinkedIn Ads, and other platforms
  • Report results and provide recommendations for improvements

Our ideal candidate will be able to:

  • Manage SEM campaigns from target audience to SQL
  • Clearly communicate complex technical concepts in simple, professional marketing copy
  • Strong organizational skills and attentive to detail
  • Persist through difficult problems and independently discover solutions
  • Know when it’s most efficient to ask for help and be willing to do so

Essential tools and technologies for this role include:

  • Hubspot
  • Google Ads and Google Analytics
  • LinkedIn Campaign Manager
  • WordPress
  • Youtube Advertising
  • Moz, SEMrush, SpyFu or other SEO related tools

This is largely a sedentary role that includes sitting, typing, and viewing computer monitors for long periods. In consideration of these physical demands, we provide an ergonomic office environment. *

We offer competitive salary, benefits, and perks including:

    • paid vacation, sick leave, and parental leave
    • health, dental, and vision insurance
    • 401K with matching
    • quarterly company outings*
    • monthly office lunches*
    • paid garaged parking or public transit stipend*
    • kitchen loaded with snacks and fizzy drinks*
    • onsite gym, game room, and bike locker*

Our office is located in a contemporary high-rise office in downtown San Diego with views to the bay. Most of our team is located in the San Diego area, and we prefer to fill this role with a San Diego based employee, as the intention is to eventually return to our office in the future – but only when it is safe to do so. Due to COVID-19, this position is currently available as a work from home position.  

We are an equal opportunity employer who embraces diversity. All employment and promotional opportunities are decided on the basis of qualifications, merit, and business needs.

To apply, please submit a cover letter and resume to jobs@axure.com

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