UX Trends

The Difference Between UX and UI in the Design Process
When it comes to designing and prototyping, the line between UX and UI is often blurred and the terms are sometimes used interchangeably. User experience (UX) design and user interface (UI) design are both integral parts of the process, and it’s important to recognize their differences and the purpose of each.

Top 5 UX Articles Rolling into Fall
Whenever we came across an article that we thought could help you hone your UX skills, stay on top of the latest prototyping trends, or help you pitch your projects to your stakeholders, we did our best to share them across our social media channels. Based on the shares, comments, and clicks from this summer, we bring you the 5 most popular UX articles and why they stand out to us. Cheers and happy reading!

Accessibility and Prototyping: Axure in Conversation with Jennifer Sutton
Jennifer Sutton of JSutton Media dives into Accessibility and Prototyping. She answers questions such as: What a well-meaning UI designer can do if a project's stakeholders truly have "no accessibility aspirations" and are maybe even hostile to the notion.

Developing the Subscription Update to the Axure Customer Portal
We’ve been refining how we build software here at Axure since 2002, and by this point, the process is pretty streamlined. But we don’t adhere to any particular espoused philosophy of process management; we aren’t a strict Scrum Agile shop, and we don’t make use of a Kanban board. Our approach is informal by design, which makes it hard to encapsulate in a pithy five-point list or what have you. But what I can do instead is describe it by example.

Catching Up with Megan Miller and Erik Flowers of Practical Service Design
"UX Design has matured. 10 years ago, having a UX team would have been novel. Now, it’s a must. Companies are defined by UX and customer delight because there are 20 other apps just like yours."

How Customer Support Can Be a Product Experience
If your organization recognizes that customer interactions with support are a key part of their overall experience with your products, support can get the investment needed to make those interactions count.