Tips & Tricks

Users love simple and intuitive products, but the design process required to get there takes considerable thought and judgement. When you’re starting work on a new software product or a new feature, the prototyping stage is a critical step, as it enables you to test product concepts before investing the effort to build them out.

Prototypes are handy as internal deliverables that communicate your ideas visually and interactively. But if that’s all you’re using them for, you’re missing out on the benefits they can offer in the form of user feedback. Conducting user testing with your prototypes is valuable because you can’t be sure you have a winning design until you have real data to back it up.